Globally, the most developed manufacturing companies, much like financial or e-commerce companies that focus on building a customer-focused business, also transformed into customer-centric leaders. Manufacturing as a process was largely reactive, focusing on customer needs, and the ERP system was used as a master data management system for storing customer data.
However, as businesses and customers become smarter and traditional processes no longer meet the needs of modern business, the need to introduce CRM into the industry has soared.
Tailored-made CRMs for manufacturing sector fit perfectly into the business framework and offer everything a company needs to improve productivity and increase revenue.